At first glance, Sky's decision that its journalists should not retweet information that has "not been through the Sky News editorial process" and the BBC's policy toprioritise filing "written copy into our newsroom as quickly as possible" seem logical.
For Sky it is about maintaining editorial control over all content produced by its staff. For the BBC, it seems to be about making sure that the newsroom, and by extension the wider organisation, takes priority over the individual.
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