Journalist Criticizes Rise of Sponsored Content in Media

Journalist Criticizes Rise of Sponsored Content in Media.

Speaking before a crowded room in Harvard Law School's Austin Hall, online journalist Andrew Sullivan discussed how the rise of sponsored content in journalism has begun to erode the foundation of the Fourth Estate.

While the talk was titled "How Advertising Defeated Journalism," Sullivan focused his criticism on sponsored content, which he defined as a piece in a magazine or newspaper that "looks almost identical to every other article in the magazine, but in fact is written by a copy-writer, hired by a corporation." Sponsored content, he argued, endangers "the entire enterprise of writing."

http://www.thecrimson.com/article/2014/3/28/Andrew-Sullivan-Harvard-Sponsored-Content/?page=single