NGOs, Journalists and the media: because even NGOs have PR teams.
When I read a review of a hotel in the travel section of my favourite newspaper, the fact of who has paid for the accommodation is usually stated somewhere at the bottom: accommodation was provided by a travel company / the hotel, etc. In the Observer restaurant review, Jay Raynor pays for his food himself, and actively resists the freebies that might accrue from a chef desperate to curry favour. In refereed journals, published research should as a matter of course identify the funding which supported the work.
http://mikejennings101.wordpress.com/2014/02/28/ngos-and-the-media-why-transparency-matters/?awesm=awe.sm_iJHsQ
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